1. Water filtration can provide better tasting and better-smelling drinking water by removing chlorine, chemicals, pesticides, heavy metals, and bacterial contaminants.
2. Point-of-use water filters remove lead from drinking water immediately prior to consumption, thus preventing this harmful substance from entering the body.
3. The purchase of a countertop filter results in a source of clean, healthy water that costs much less than expensive bottled water and reduce toxic waste in the environment.
4. Water filters greatly reduce the risk of certain cancers including; rectal cancer, colon cancer, and bladder cancer by removing chlorine and chlorine byproducts such as Trihalomethanes (THMs) from drinking water.
5. A carbon water filter can selectively remove dangerous contaminants from drinking water while retaining healthy mineral deposits that balance the pH of drinking water.
6. Drinking clean, filtered water protects the body from disease and leads to overall greater health and energy.
7. A water filter provides clean, healthy water for cooking, as well as drinking, at the convenience of tap water.
8. Water filters reduce the risk of gastrointestinal disease by more than 80 percent by removing cryptosporidium, e-coli and giardia from drinking water.
9. Drinking pure water is especially important for children. Water filters provide the healthiest water for children's developing immune systems.
10. Water filters offer the last line of defence between the body and the over 2100 known toxins that may be present in drinking water.